From day one, Astraia Collective has been about making a collective positive impact. It’s not just through our work but through the brands we partner with and the organisations we choose to be part of.
We’re a start-up but that didn’t stop us becoming a 1% for the Planet member. In fact, it spurred us on.
Why we became a 1% for the planet member
As a collective, we often talk about showing up for what you value. And we’re often challenging the fact that many businesses, particularly small ones, feel like they’re not big enough or don’t have enough influence to make important decisions for the planet.
We believe that looking after the planet is everyone’s responsibility and the more people creating climate change solutions, the better.
We decided to join 1% for the Planet because it gave us concrete action from day one. It means that we know what our work was funding. The more companies we partner with, the more we donate to planet-positive causes. But not only that. The more companies we partner with, the better they are mobilised to do what they do best.
The ripple effect
The Astraia Collective team are marketing, business and legal experts but we choose to position ourselves in the sustainability field. Through continuous learning and being ahead of the curve on emerging trends and new science, we’re able to nudge our clients towards their goals.
Their wins are our wins. We exist purely to help brands get more out of their marketing and make more efficient decisions which empower them to transform the future of our planet.
We were recently at the Blue Earth Summit in London where Kate Williams, CEO of 1% for the Planet said:
“Businesses doing it alone is insufficient, we need to come together!”
And that’s why we’re in it.
What is 1% for the planet?
The set up is simple:
- A brand pledges to give at least 1% of their annual revenue to environmental causes
- The donate it directly to an approved organisation
- Their donation is certified and displaying the 1% for the Planet logo inspires other to take action too
The point is to accelerate environmental giving, combining international efforts for important local causes.
How can you be part of the collective impact?
Partnering with Astraia Collective makes you part of our collective impact – and us part of yours. It matters because together we’re looking out for the planet, solving for climate change and educating others on their impact too.
We’re better together. And if you believe so too, get in touch to see how we can help your business thrive. From green claim analysis, ESG support, full marketing consultancy and everything in between.
