Well Done to the BE100 Winners!
Blue Earth Summit is not like any other sustainability festival that exists. As important as technical solutions and policy are in the race to net-zero, human conversations form a big part of the change that’s needed to solve the climate crisis.
You Don’t Have to Be at the Forefront of Sustainability to Join the Sustainability Conversation
You don’t have to be at the forefront of sustainability to join the sustainability conversation. That’s what we learned at the recent Blue Earth Summit in London.
What is greenwashing and how do you avoid it?
In recent years, as demand for better business and solutions to the climate crisis become more necessary, brands are taking steps to ensure that they’re on the front foot to keep their customers. But it’s not always ethical or even sustainable.
Making Sporting Her-story
When we were invited to be part of the Women’s Rugby World Cup Final event at the Allianz Stadium in Twickenham this weekend, we couldn’t say no. Armed with DJ decks and twelve hours of disco dance tracks by female hitmakers, we filled the floor in the Rose Garden hospitality suite where hundreds of ticketholders […]
Should you start a podcast?
The podcast industry is set to grow to 100m unique listeners in Europe by 2027. From 2025 – 2029, it will grow by $2.55bn making it lucrative for would-be podcasters. Sponsorship and advertising is an important consideration if you want to monetise your podcast. Defining your niche and building a robust marketing plan will help your podcast thrive.
How to create a meaningful Christmas campaign
Every so often, even Christmas needs a rethink. Your goal might be on sales but how do you go beyond short-term seasonal wins and, instead, shoot for more meaningful impact? How will you pivot to tell a story with emotional anchorage – rather than just selling your products?
Smart brands are turning to women’s sport sponsorship. Here’s why…
With its ever-growing popularity and athlete presence on social media, women’s sport in general is proving to be a trending – and profitable – direction for partnership and sponsorship. We’re taking a look at why.
Smell the Roses: The RFU’s marketing plan to increase participation by 150%
With an ambitious marketing plan to increase participation in the women’s game by 150% in the next 2 years, the Rugby Football Union is putting its all into marketing grassroots, national and international rugby for women and girls. We went under the hood to see what we could learn from the marketing plan for their Every Rose strategy.
Business is Blooming: What the Red Roses can teach us about a competitive business edge
The England Women’s Rugby Team is the number one ranked squad in the world with two World Cup wins under their belts and runners up badges in every other World Cup bar one third place win. In the recent Women’s Six Nations, they won every match they played. Here’s what brands can learn from this formidable international side.
Is there a business case for the circular economy?
Striking out alone into the circular economy can be challenging without the right support. That’s why we exist. Astraia’s team of business experts will help you through setting up circular business practices, collecting the right documentation, legal advice and supporting you through your marketing journey too.