Should you start a podcast?
The podcast industry is set to grow to 100m unique listeners in Europe by 2027. From 2025 – 2029, it will grow by $2.55bn making it lucrative for would-be podcasters. Sponsorship and advertising is an important consideration if you want to monetise your podcast. Defining your niche and building a robust marketing plan will help your podcast thrive.
How to create a meaningful Christmas campaign
Every so often, even Christmas needs a rethink. Your goal might be on sales but how do you go beyond short-term seasonal wins and, instead, shoot for more meaningful impact? How will you pivot to tell a story with emotional anchorage – rather than just selling your products?
The Cre-AI-tive Conundrum: how to keep your creativity in the age of AI
AI is fast becoming the tool of choice for many people and companies to expedite their workloads for better efficiency. Many of us have heard the motto in relation to AI: keep up or get left behind. But what price are we paying?
With the future of AI uncertain, we want to share how you can maintain your creativity in the age of AI.
What does it mean to build an authentic brand?
Consumer habits are shifting and with more consumers purchasing based on their beliefs, we’re sharing our tips on how to build an authentic brand – and taking a look at one of our favourites in the sportswear market, New Balance.