What does the UN Ocean Treaty mean for the outdoor industry?
The UN Ocean Treaty (BBNJ) is a landmark global agreement to protect marine biodiversity in the high seas and deep seabed, filling governance gaps, enabling marine protected areas, establishing assessment requirements and benefit-sharing mechanisms.
Astraia Collective x Climate Storytelling
The world’s fresh water crisis is a chance for fresh hope. Or, at least we think so. In 2026, we’ll be totally focused on sharing the story of water, from its importance to the hope for its future.
For Peat’s Sake: How to Protect the Bogs and Why It’s Important
Did you know that peat is more effective at capturing and sequestering carbon than trees? And even more than kelp and seagrass meadows? Despite covering just 3% of the land on earth, this slow-growing habitat holds 30% of the carbon on our planet – and twice as much as all of the world’s forests combined.
The ‘Collective’ in Astraia Collective
From day one, Astraia Collective has been about making a collective positive impact. It’s not just through our work but through the brands we partner with and the organisations we choose to be part of.
A Walk on the Rewild Side: Notes from Nattergal
On Friday 17th October, we took the train from Liverpool Street to Broxbourne to visit Nattergal’s third wildland site: Harold’s Park in Essex, a 206-hectare site, steeped in history and with views of the London skyline. The trip was all part of Blue Earth’s Summit agenda – and we wouldn’t have known about it or how close it was to the City otherwise.
Well Done to the BE100 Winners!
Blue Earth Summit is not like any other sustainability festival that exists. As important as technical solutions and policy are in the race to net-zero, human conversations form a big part of the change that’s needed to solve the climate crisis.
You Don’t Have to Be at the Forefront of Sustainability to Join the Sustainability Conversation
You don’t have to be at the forefront of sustainability to join the sustainability conversation. That’s what we learned at the recent Blue Earth Summit in London.
What is greenwashing and how do you avoid it?
In recent years, as demand for better business and solutions to the climate crisis become more necessary, brands are taking steps to ensure that they’re on the front foot to keep their customers. But it’s not always ethical or even sustainable.
How to create a meaningful Christmas campaign
Every so often, even Christmas needs a rethink. Your goal might be on sales but how do you go beyond short-term seasonal wins and, instead, shoot for more meaningful impact? How will you pivot to tell a story with emotional anchorage – rather than just selling your products?
Smart brands are turning to women’s sport sponsorship. Here’s why…
With its ever-growing popularity and athlete presence on social media, women’s sport in general is proving to be a trending – and profitable – direction for partnership and sponsorship. We’re taking a look at why.