The Cre-AI-tive Conundrum: how to keep your creativity in the age of AI
AI is fast becoming the tool of choice for many people and companies to expedite their workloads for better efficiency. Many of us have heard the motto in relation to AI: keep up or get left behind. But what price are we paying?
With the future of AI uncertain, we want to share how you can maintain your creativity in the age of AI.
What does it mean to build an authentic brand?
Consumer habits are shifting and with more consumers purchasing based on their beliefs, we’re sharing our tips on how to build an authentic brand – and taking a look at one of our favourites in the sportswear market, New Balance.
Sharing The Impact of Your Impact: Charity Storytelling 101
But being hyperfocused in action is why a lot of charities aren’t communicating their impact. Action is brilliant but without repeat donations and volunteers, just like any business, charities become unsustainable.
Here’s everything you need to know about effective non-profit storytelling and communicating charity success.
What does nostalgia marketing tells us about the power of emotional storytelling?
Ever cried over a supermarket Christmas ad? You’re not the only one.
Feelings-based marketing is a powerful tool to drive brand loyalty and customer engagement. But it’s a careful science, delicately balancing storytelling, emotional investment and nostalgia marketing.
What makes a good client brief?
What Makes a Good Client Brief (+ What Your Agency Wants You to Include)