How to create a meaningful Christmas campaign
Every so often, even Christmas needs a rethink. Your goal might be on sales but how do you go beyond short-term seasonal wins and, instead, shoot for more meaningful impact? How will you pivot to tell a story with emotional anchorage – rather than just selling your products?
Smart brands are turning to women’s sport sponsorship. Here’s why…
With its ever-growing popularity and athlete presence on social media, women’s sport in general is proving to be a trending – and profitable – direction for partnership and sponsorship. We’re taking a look at why.
Smell the Roses: The RFU’s marketing plan to increase participation by 150%
With an ambitious marketing plan to increase participation in the women’s game by 150% in the next 2 years, the Rugby Football Union is putting its all into marketing grassroots, national and international rugby for women and girls. We went under the hood to see what we could learn from the marketing plan for their Every Rose strategy.
Business is Blooming: What the Red Roses can teach us about a competitive business edge
The England Women’s Rugby Team is the number one ranked squad in the world with two World Cup wins under their belts and runners up badges in every other World Cup bar one third place win. In the recent Women’s Six Nations, they won every match they played. Here’s what brands can learn from this formidable international side.
Is there a business case for the circular economy?
Striking out alone into the circular economy can be challenging without the right support. That’s why we exist. Astraia’s team of business experts will help you through setting up circular business practices, collecting the right documentation, legal advice and supporting you through your marketing journey too.
The Cre-AI-tive Conundrum: how to keep your creativity in the age of AI
AI is fast becoming the tool of choice for many people and companies to expedite their workloads for better efficiency. Many of us have heard the motto in relation to AI: keep up or get left behind. But what price are we paying?
With the future of AI uncertain, we want to share how you can maintain your creativity in the age of AI.
What does it mean to build an authentic brand?
Consumer habits are shifting and with more consumers purchasing based on their beliefs, we’re sharing our tips on how to build an authentic brand – and taking a look at one of our favourites in the sportswear market, New Balance.
Sharing The Impact of Your Impact: Charity Storytelling 101
But being hyperfocused in action is why a lot of charities aren’t communicating their impact. Action is brilliant but without repeat donations and volunteers, just like any business, charities become unsustainable.
Here’s everything you need to know about effective non-profit storytelling and communicating charity success.
Social media tourism: How to respect nature while travelling
Overtourism and social media have proven to be directly linked. Find out how to use social media to protect places from overtourism and respect nature while travelling.
What does nostalgia marketing tells us about the power of emotional storytelling?
Ever cried over a supermarket Christmas ad? You’re not the only one.
Feelings-based marketing is a powerful tool to drive brand loyalty and customer engagement. But it’s a careful science, delicately balancing storytelling, emotional investment and nostalgia marketing.