Smell the Roses: The RFU’s marketing plan to increase participation by 150%
With an ambitious marketing plan to increase participation in the women’s game by 150% in the next 2 years, the Rugby Football Union is putting its all into marketing grassroots, national and international rugby for women and girls. We went under the hood to see what we could learn from the marketing plan for their Every Rose strategy.
Business is Blooming: What the Red Roses can teach us about a competitive business edge
The England Women’s Rugby Team is the number one ranked squad in the world with two World Cup wins under their belts and runners up badges in every other World Cup bar one third place win. In the recent Women’s Six Nations, they won every match they played. Here’s what brands can learn from this formidable international side.